Digital Marketing
The whole marketing landscape has changed with the introduction of Social Media. New avenues were opened for marketers that before did not exist or were too complicated. Now we have an easy to use and powerful tool at our finger tips that can share a piece of content all over the world in seconds. Here are five reasons why Social Media is important to business owners.
Driving Traffic: Every website owner wants to increase their traffic; Social networks top the list of site referrals.
SEO: With every coming update to a search engine, more social results are being integrated. Whether it is being using Facebook or Google using Google +, algorithms are not taking social results into account.
Engagement: Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social allows brands and user to interact freely and quickly.
Branding: With every profile being unique, businesses can give brands a personality on social networks. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand. For many businesses your social profile may be more important than your website.
Mobile: At the forefront of social is mobile, because most of the social activity that is being done is being done through a mobile device. Remember that most internet activity is being done through mobile devices; plan accordingly when developing your social strategy.